A BIT ABOUT ME
With nearly 20 years of experience as a digital creative specialist, I’ve turned marketing ideas into digital solutions that users actually use.
In my role as SVP Group Creative Director at FCB, I’ve led creative initiatives from start to finish with simple solutions to complex challenges and delivered results that resonate. My blend of strategy and creativity has fueled impactful projects across a wide range of categories by embracing new trends and technologies that add lasting value. Strong communication and teamwork have driven my projects to successes that have resulted in multi-millions in business growth for Fortune 500 brands. Some of my proudest accomplishments are:
Revolutionized Harley-Davidson CRM: Developed a CRM creative strategy and design system that resulted in an impressive CTR of +35% and boosted revenue by +60% within the first six months.
AI-Driven Marketing Innovation for PACCAR Parts: Led the development of an AI recommendation engine, resulting in +200K hyper-targeted emails and a $250MM annual revenue increase in truck part sales demonstrating expertise in leveraging technology to drive significant business growth.
A Security Solution That Saved Millions for Discover: Designed the first-ever simple on/off switch for credit cards, saving $20MM annually in cost reductions.
Overall Revenue (2022-24)
Creating products that drive business results has been a core facet of my work.
