PACCAR PARTS

PACCAR PARTS

We Built an AI-
Powered Parts
Recommendation
Engine

We Built an AI-
Powered Parts
Recommendation
Engine

We Built an AI-
Powered Parts
Recommendation
Engine

Brand Promise: To create trucking transportation solutions that help the world move forward.

Problem: Global logistics networks cannot keep up with immediate truck parts needs.

Insight: If we know the parts customers need before they actually need them, we can keep the world moving.

Solution: We built the CRM Accelerator, a first-ever recommendation engine powered by machine learning for truck parts. We can now connect PACCAR data streams with customer predictive modeling. This keeps our customers on the road by sending personalized offers for parts before they even know they need them, resulting in an astronomical increase in revenue. Detailed results available upon request.

Role: Concept, Process Development, Creative Direction

  • 40% Increase Over Previous Performance

    /

    Results

    /

    +160% Redemption Rate

    /

    +200K Unique Personalized Offers Generated

    /

    Results

    /

    +$250MM in Incremental Sales

    /

Over 3 million emails delivered in year one

A master template system across 3 brands: Peterbilt

A master template system across 3 brands: Kenworth

A master template system across 3 brands: TRP Parts

Dynamic modules for annual campaigns

Machine learning to build personalized experiences

Leverage system for extended business units

We shot parts and service technicians for an elevated look
Refined journey ecosystem maximizes the customer experience (and the ROI)
Refined journey ecosystem maximizes the customer experience (and the ROI)

Let's connect and make great things happen.

CONTACT ME

Let's connect and make great things happen.

CONTACT ME

Let's connect and make great things happen.

CONTACT ME