Brand Promise: To create trucking transportation solutions that help the world move forward.
Problem: Global logistics networks cannot keep up with immediate truck parts needs.
Insight: If we know the parts customers need before they actually need them, we can keep the world moving.
Solution: We built the CRM Accelerator, a first-ever recommendation engine powered by machine learning for truck parts. We can now connect PACCAR data streams with customer predictive modeling. This keeps our customers on the road by sending personalized offers for parts before they even know they need them, resulting in an astronomical increase in revenue. Detailed results available upon request.
Role: Concept, Process Development, Creative Direction
Over 3 million emails delivered in year one
A master template system across 3 brands: Peterbilt
A master template system across 3 brands: Kenworth
A master template system across 3 brands: TRP Parts
Dynamic modules for annual campaigns
Machine learning to build personalized experiences
Leverage system for extended business units