Brand Promise: The timeless pursuit of adventure. Freedom for the soul.

Problem: While H-D ads captured the adventurous spirit of riders, they handled their eComm CRM just like everyone else—focusing on product and not people.

Insight: To be known as a lifestyle brand, you need to inject that lifestyle into every facet of your communication.

Solution: We overhauled the H-D email ecosystem. Instead of just selling products, we highlighted an adventurous lifestyle. We hyper-segmented non-riders, riders, enthusiasts and biker hopefuls. From onboarding to membership sign-up, we ended frustrations that customer had with non-stop irrelevant "offers". Instead, we created a tighter CRM experience that massively boosted engagement and significantly increased revenue YOY. Detailed results available upon request.