VALSPAR

VALSPAR

We Turned
Pinterest Pins
Into Paint Chips

Brand Promise: To help customers experience color to its fullest.

Problem: It takes customers and average of 113 days to decide on a paint color.

Insight: By pinning images on Pinterest, you subconsciously choose favorite colors.

Solution: We created the Ask Val Pinterest Analyzer, a first-in-class digital tool that turns your pins into real paint chips. Our custom algorithm creates unique palettes for each of your Pinterest boards. We then turn those colors into exact Valspar paint chips that we send to your house for free. It’s that easy.

Role: Concept, Creative Direction, UX/UI Direction

  • +13K Paint Chips Delivered in the First Month

    /

    Results

    /

    39.9MM+ Impressions

    /

    +1.9MM Website Visitors

    /

    +16K Boards Analyzed

    /

    +350% Increase in Social SHare

    /

It takes 113 days to choose a paint color.
Turns out people don't need inspiration. They need curation.
So, we made a Pinterest analyzer that finds perfect colors based on your pins.
For the non-pinterested, we created alternative ways in

“If you can provide utility and entertainment in a way that is fun and easy, you will have brand loyalty.”

“If you can provide utility and entertainment in a way that is fun and easy, you will have brand loyalty.”

“If you can provide utility and entertainment in a way that is fun and easy, you will have brand loyalty.”

LIZ TAYLOR, CCO

LIZ TAYLOR, CCO

LIZ TAYLOR, CCO

Let's connect and make great things happen.

CONTACT ME

Let's connect and make great things happen.

CONTACT ME

Let's connect and make great things happen.

CONTACT ME