Brand Promise: To help cardmembers achieve a brighter financial future.

Problem: People find it hard to consistently save money. At the same time, while many diligently track their health and fitness progress, they often don't apply the same rigor to their financial progress.

Insight: By connecting daily health-tracking behaviors with financial savings, people can make saving money as easy as tracking their steps or calories burned.

Solution: Fit Fund integrates health tracking and saving money into a single seamless experience. For every calorie burned, a predetermined amount of money is automatically transferred from a user's checking account to their savings account, motivating both health and financial progress—incrementally and painlessly. We leverage existing APIs to sync the Discover app with health tracking apps, ensuring a secure and positive experience.