Brand Promise: To be the low-calorie choice for those who enjoy a balanced and active lifestyle.

Problem: Living a balanced life requires constant choice every day. People struggle in the pursuit of optimal experiences in both their active and social life.

Insight: In retail and in life, dynamic, customized experiences are the new premium. Brands that inspire and enable can convert customers into loyalists and evangelists.

Solution: We pitched a series of future-forward tools and experiences that strike a strategic balance between vibrant active lifestyles and thriving social culture. A CRM system that unlocks social IRL challenges that lead to celebrations. Mini workouts that measure by beers burned. And a wearable that pushes you to meet goals and calls you an Uber when it’s quitting time.