Brand Promise: To give people with migraines more control over their condition.

Problem: Migraine sufferers often struggle to find immediate and effective relief when symptoms strike, which can disrupt daily activities and reduce quality of life.

Insight: If migraine management could seamlessly integrate with a patient's life in the moment, it could not only ease symptoms more effectively but also enhance the overall recovery experience.

Solution: We pitched the Nurtec Mygraine App. Using machine learning and predictive analytics, it's designed to create a custom support environment for migraine sufferers. Before, during and after detecting a migraine onset, the app activates 'Mygraine Mode', adjusting the environment, keeping loved ones in the know, sending medical providers up-to-date data, and more. Along with Nurtec 48-hour relief, this experience helps stay on top of future episodes.