Brand Promise: To provide best-in-class, pest solutions to protect the moments that make a home worry-free.
Problem: Terminix was known for being a legacy pest control service. But, legacy was synonymous with outdated logistical processes.
Insight: With the rise of SaaS solutions, when a pest emergency appears, customers expect technology and service that enables them to take immediate action.
Solution: We pitched a pest-control platform and full ecosystem that connects customers to technicians. Similar to rideshare experiences, customers would have the ability to self-service in moments of panic. From appointment tracking, to communicating with technicians, to pest recognition tools, to swarm alerts—we proposed a strategically designed experience that alleviates pest-induced anxieties.
Role: Creative Direction, CRM/Programmatic Strategy, UX Design
The proposed app offers a sense of control
Custom Portal
Access your account, schedule services and get content tailored to your situation.
Service Selection
Pick your services, stack them up and book your appointments.
Service Tracker
On service day, track and communicate with your tech while getting relevant curated content.
PestID Scan
We use image recognition and geo-data to identify common pests and potential infestations in your area.
Pest ID Results
Once ID’d, you get relevant pest-related content along with DIY suggestions.
Swarm Indicator
Concentration swarm maps help keep customers informed and ready to book an appointment sooner.
CRM brings peace of mind while waiting for service
Confirmation Email
Subject line: Help (and peace of mind) are on the way
SMS Tracking
Helping customers stay in the know
Post-Service
Subject Line: Invite us back, not them.
