Brand Promise: Deliver thrilling driving experiences through vehicles that emphasize power, performance, and bold design.

Problem: The Dodge brand had gained a reputation for using sub-par materials and less-than-premium products.

Insight: With Fiat taking ownership of Chrysler brands, all Dodge vehicles were getting overdue redesigns. And, getting close up to the vehicles was the optimal way to experience the new brand.

Solution: We created a concept called the digital showroom, a guided tour of the vehicles without bombarding visitors with offers and details better left further down the funnel. And, with a diverse lineup that spans from minivan to new muscle, we gave each vehicle its own personality and voice while showcasing the new designs. This 3-month project included a 300-page website, a 6-week photo shoot and a huge, remote team.