Brand Promise: To design the top Remote Patient Monitoring (RPM) program by focusing on people first.
Problem: How can we effectively convey that Trapollo is the leading 'people-centric' RPM company to partner with while sticking to a tight deadline of less than two months for developing a new website?
Insight: Design thinking and sprint processes help get to great ideas quickly when creating digital products.
Solution: We developed the Rapid Design Lab, a 5-day campaign ideation session. We incorporated an agile process which includes: a discovery phase with stakeholder interviews, IA + business requirement docs, strategic background, wireframes, prototypes and design. The success of the experience convinced the clients to have us go beyond the website and develop print and video executions as well as a logo redesign.
Role: Process Development, Concept Development, Creative Direction, Prototyping
We applied a 5-day agile method to a branding exercise.
Day 1: Discover | Day 2: Define | Day 3: UX
Day 4: Design | Day 5: Present
Our process allowed for 3 discovery & definition days and 2 design days
Concept 1: The Architect of Care
The bridge between you and your patient requires a unique architectural blueprint. One that understands your needs and returns a thoughtful designed system.
Concept 2: The Caring Gene
Deeply rooted in our DNA is the drive to help others. That’s the caring gene. As healthcare providers, it’s in our nature to connect to those who need our care.
Concept 3: Care Freedom
RPM should feel good for everyone involved. At Trappolo, our solutions are designed to provide freedom to care with confidence.
Final output
Tech-inspired branding and illustrations
Modernized photography treatment
Homepage
Consultation Request
Contact
Old logo treatment
New logo treatment
