Brand Promise: Make it easy for customers to achieve whole-person health and well-being.

Problem: With a growing loss of differentiation in health insurance, seniors begin to make decisions with cost as their main driver.

Insight: By assisting and enabling through better options with less copmplexity, we can make it easy for people to achieve their best health.

Solution: We created an approachable, empowering, and intuitive website that demonstrates Humana is the right partner in health—powered by people who care. This clean, modernized and fully compliant experience guides boomers and seniors towards good health through education, exploration, and engagement while providing access to all of Humana's benefits, services, and plans.