CAMPAIGN CUPID
Problem: Finding the right candidates in local elections is challenging due to limited media coverage and the sheer number of candidates. This lack of information leads to 70% of Americans saying they have little to no trust in the government, and over 60% saying they don't feel like their vote matters.
Insight: When starting any new relationship, we want our potential “partner” to know more about us so that we can know if we are aligned on mutual values and keen interests.
Solution: I designed Campaign Cupid. Similar to dating apps, Campaign Cupid simplifies voter decision-making by matching them with local candidates through a user-friendly app (or site). Voters input their values and political stances, and Campaign Cupid provides a personalized list of candidate matches. Pick your matches and get empowered to vote confidently and effectively on election day!
Role: Concept, Experience Design, Product Design