Brand Promise: The timeless pursuit of adventure. Freedom for the soul.

Problem: Harley-Davidson's 120th anniversary was right around the corner, but our clients believe that words and advertising can't describe what it feels like to ride their bikes.

Insight: When a person is absolutely thrilled, you can see it in their eyes.

Solution: We collaborated with our brand team to develop 'Eyes'—a visually-driven concept focusing on riders' excitement captured purely through their expressions. This footage was utilized across email, display, and social around H-D's 120th celebration, leading up to new product reveals and announcements by the CEO. Best of all, we saw a +20% increase in Q1 revenue over the prior year and generated +100 million impressions.